"We wanted to say goodbye in a really bold way." "It didn't go far enough," McCullough said.
They designed a white version with pink trim down one side and light blue down the other, and a "Miami" wordmark on the front in which the shade outlining the letters transitioned in gradations from pink to blue: They wanted something that combined the colors and other elements from all four prior jerseys. The Heat team and Nike's designers began brainstorming a fifth "Vice" jersey that would send the line out in style. The Heat originally came to Nike with the "Vice" idea, and politely turned away Nike's alternatives, which included a jersey featuring a palm tree, team officials told ESPN in late 2018. The 2018 meeting was not the first time Miami's creative team asserted control over the jersey design process. Since revealing the first "Vice" uniform in 2017, the Heat have sold more than 120,000 "Vice" jerseys from their team store and website - generating five times more revenue than equivalent sales from the team's three championship seasons combined, team officials said. "We have to send this off right," Jennifer Alvarez, the team's vice president for creative and digital marketing, remembers telling her colleagues in attendance - Michael McCullough, the team's executive vice president and chief marketing officer and Manuel Fabian, its art director. They decided right then to change the topic of their meeting with Nike. The visiting Heat officials thought they looked even better in person.
Hanging on a sales rack in the meeting room was the final version of the light blue "ViceWave" alternates the Heat were set to debut in 2019. After white, black, pink and light blue versions, it would be time for something new. In the fall of 2018, three Miami Heat officials gathered at Nike's headquarters in Portland, Oregon, to discuss the Heat's city edition uniforms for the 2020-21 season - intended then as the season the Heat would move away from its popular "Vice" alternates. Why the Miami Heat are going even further with their stunning new 'Vice' uniforms
Miami vice jersey with sponsors upgrade#
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